PSG and the Nike Jordan Brand have been one of the pioneers in terms of the lifestyle and jersey sub-culture that is emerging in football nowadays and their partnership is now in its second season with the launch of the new PSG lifestyle range and 2019/20 away shirt.
The new away kit for the Parisians is the next chapter of this immensely influential collaboration which has taken the PSG brand to new levels and has really set the benchmark for how successful collaborations can work.
The Jordan Brand influence is throughout the new 2019/20 away kit and is adorned in the iconic infrared shade first introduced on the Air Jordan VI back in 1991.
Last season saw the introduction of the first ever Jordan branded football kit when Nike opted with the iconic Jumpman logo and brandin on Paris-Saint Germain’s third shirts, which were worn predominantly in the Champions League. Given the resounding success of that (the shirts, not PSG’s Champions League campaign) this season sees the collaboration take on a greater importance to the club as they will now officially wear the Jordan shirts in the league and in Europe, now being the Parisian side’s official away shirt.
The lifestyle range includes the Air Jordans as well as a full clothing range with the Jumpman logo replacing the ‘A’ in PARIS on some of the branded tees and vests. The full range is available now on the Nike website.