Liverpool Confirmed for Nike Kit Deal After Winning Court Case Against New Balance

Liverpool have won their high-profile legal battle with kit supplier New Balance, which has now opened that pathway for a new multi-million-pound deal with Nike from the 2020-21 season.

Liverpool were being sued in the High Court by New Balance after being accused of refusing to honour their “matching clause” of their current £40m-a-year deal, which expires in May 2020. The issue that was largely being disputed was whether it was deemed that New Balance can match the distribution guarantees provided by Nike.

Liverpool, who earlier in the year also held talks with other giants such as adidas and Puma say they sought a contractual commitment to distribution as a result of repeated failings from New Balance over the past seven years.

Nike during the re-tendering process had vowed to sell the club’s kit in at least 6,000 stores worldwide of which 500 are Nike owned or controlled. New Balance insisted that they could also offer that figure but from Liverpool’s side, they argued that “their attempt to match was not a genuine one”.

During the duration of the Liverpool kit contract, New Balance had never managed to distribute Liverpool kit into more than 3,000 stores globally. New Balance themselves have around 600 shops of their own with a further 3,500 franchise stores but many of those only sell shoes.

But today, the judge dismissed New Balance’s case, meaning that Nike will officially become Liverpool’s kit sponsor from the 2020-21 season. A club statesman for Liverpool said, “The club is pleased with the judge’s decision to rule in favour of the club following the legal dispute with our current kit supplier, New Balance. We will continue with New Balance for the current season, in combination with preparing next season’s Liverpool kits with our new supplier.”

The landmark new deal will see Liverpool agree a five-year deal with Nike – Who had already committed close to £6 million on kit design and the opening of a new factory for kit production. The club will reportedly receive support from a number of high-profile ‘Influencers’ that are part of the Nike stable including Drake, Serena Williams and Liverpool Shareholder LeBron James.

According to The Athletic, there is a heavily performance related structure in place. The Athletic revealed that Nike will pay Liverpool a flat fee of £30 million per season as well as offering royalties of 20 per cent (reduced to 5 per cent for footwear) on all net sales of merchandise. Nike by all accounts have also pledged to give the club £2 million worth of licensed products per season plus a 19 per cent discount on standard UK wholesale prices for additional products.

There is also a £4 million bonus for winning the Champions League, £2 million for being Champions League runners-up and £2 million for clinching the Premier League title.

It’s the first time ever that Nike and Liverpool have worked together on kit manufacturing, with the brand keen to re-establish themselves at the top table in the Premier League after PUMA took over Manchester City’s kit deal from the start of the 2019-20 season.

Kappa Launch Botafogo 2020 Kit Range

Kappa keep bringing the fire as they launch yet another stunning set of designs, this time for the Brazilian outfit Botafogo. Football shirt aficionados will no doubt be familiar with what Kappa have released over the summer for a number of European clubs including their latest one with Leeds but this is their first release in South America ahead of the 2020 campaigns.

The kits are released immediately, meaning they will be worn for the remainder of the 2019 Brasileirao season as they head into the next campaign, becoming the kit range for 2020. We really think the kits are stylish and their minimalistic look works well with their retro club crest. The club crest itself does feel a bit like the crest you would see on some shirts you would win down the local Power League.

As is now becoming the norm for kit launches, Botofogo enlisted the help local influential talent for the launch, calling upon MC G15, Rapper SOS, UFC fighter Thiago Marietta, and DJ Pelé, who all feature in the launch video.

The home shirt is the black and white stripes, while the away kit is all white with a smart ‘Botafogo’ graphic imprinted to add a different dynamic to the shirt. Both the home and away shirts feature that beautiful retro Kappa motif running down the sides for an envious look. Our favourite though has to be the turquoise coloured shirt, which we understand to be the Keepers shirt. Feels like the Inter Milan shirt only more retro if that is even possible.

We just hope that this shirt is not ruined by sponsors on every part of the shirt, which certain South American clubs have been known to do in the past.

Kappa Launch Leeds United 2019/20 Centenary Third Shirt

The new Leeds 2019/20 third shirt is hot on the heels from the recently released centenary shirt as Kappa continue to release a steady stream of classic retro-looking shirts. The new third shirt is sky blue with a white trim on the sleeves and sponsors 32 Red splashed in white across the middle of the shirt. Accompanying this is some 1970s styling featuring a dotted stripe of white, yellow and blue around the waistband ties it nicely to the traditional look of the club and their glory days under Don Revie.

Kappa are fast becoming our favourite kit manufacturer and we feel they have really made a really classy kit here. While it does have some Coventry mid-90s vibes to with the sky blue shorts and socks, the same white, yellow and blue detailing from the waistband of the shirt gives it a modern-retro look. Leeds United are expected to wear the kit in this weekends Yorkshire derby against Sheffield Wednesday at Hillsborough, so if ever you need a reason to watch the Yorkshire derby, here it is.

1874 Northwich Launch Away Shirt

The new season brings with it new beginnings, and in the North West of England a Non-League club has been making a big statement, as 1874 Northwich unveil their new away shirt for the 2019/20 season.

To give our readers a bit of background, 1874 Northwich are a fan owned club that play in the North West Counties League in England and was founded in 2012 due to their growing disillusionment with how their club Northwich Victoria had been run over a number of years. This resulted in members of the Northwich Victoria Supporters’ Trust being given the opportunity to decide on creating a new football club due to growing disenfranchisement with how Northwich Victoria has been run over many years. The vote ended with a 141–4 vote in favour of a new club. Later, it had emerged on the day of the vote that the owner of Northwich Victoria had been declared bankrupt (later annulled) and therefore failed the FA Fit and Proper Persons test.

On 29 November 2012 fans attended an open meeting in Northwich, where they chose the name 1874 Northwich for the club. In order to avoid legal issues over the new club’s name, none of the proposed options included the words Vics or Victoria. The date 1874 was chosen because it was the year in which the original club named Northwich Victoria was founded, or at least, when they played their first formal match.

Since their new formation the club has gone from strength to strength with the club recently relocating back to their home of Northwich.

Back onto the kit now – It’s bold, it’s different, and it has a real late 80s/early 90s feel to it which is emphasised with the incorporation of zig-zags and Y-shapes throughout the shirt. At first glance there are similarities between this and the England Italia 90 away shirt and we mean this in the best possible way.

The idea for the shirt came about as the club wanted to move away from the traditional maroon away colours, so it was put to supporters to vote on a new colour for the coming season, and the choice was blue. The rest was down to local artist Phil Galloway. Phil, who has been commissioned previously by Nike, Puma and BT Sport, volunteered his spare time for months to design the kit for free, saying it was ‘from the heart’.

The shirt has taken inspiration from some of the local landmarks across Northwich and has been well received by the local community and internet community alike with the club receiving orders for the new kit from Spain, the Netherlands and even Australia. On top of this Gamer Kits created a customised kit for PES.

The kit is to feature for the first time this weekend in their game against Charnock Richard.

adidas Launch New Arsenal Navy Third Kit

adidas have now unveiled the club’s clean new third strip to complete the collection of Gunners’ jerseys for the new campaign with a set of shirts that the fans will no doubt rank amongst the best they’ve had in recent seasons.

The new Arsenal 19/20 third shirt is stripped back and arrives in a slick all-over dark navy. The base colour is perfectly complimented with the same striking yellow detailing as seen on the away shirt running along the sleeves & club crest, and is rounded off with fitted sleeve cuffs and a crew neckline with a yellow and black trim running around the back of the neck.

It must be said that adidas have absolutely smashed all three kits with the home shirt nailing the modern-retro look with a nod to the early 90s while maintaining its crisp, modern look. The away shirt being a modern twist on the nostalgic gem that is the Bruised Banana shirt, and this third shirt being the cherry on top. The best trilogy since Goal 1, 2 and 3 (well, perhaps we’re wide of the mark with that analogy).

As has been the theme all summer, adidas latest tech is weaved into the strip, with CLIMALITE technology implemented to wick sweat and the entirety of the shirt constructed from recycled polyester, similarly to Juventus “Unity Blue” third kit.

Available now.

PUMA Launch Newcastle United 2019/20 Third Shirt

Ready for what will likely be FA and League Cup games away from St James’ Park, PUMA launch the Newcastle United 2019/20 third shirt. The shirt features a design that is inspired by the steel and glass structure that reaches out over the Milburn Stand and Leazes End of St James’ Park.

Arriving in a bright orange colourway, the Newcastle United third shirt for the upcoming season features a stunning sublimated graphic that runs throughout providing a stunning two-toned effect. The orange is joined by navy accents on the collar, branding and on the sponsor.

In our opinion, this is one of the nicest kits you will see this season. Lets hope the Newcastle players are of the same quality as this shirt.

2019/20 Premier League Away Kits – Reviewed

In the run up to the new 2019/20 season we are going to review the home and away shirts of every Premier League team in advance of the upcoming season. We start with the away shirts, which tend to be more varied (both for good reasons and bad reasons) year on year compared to the home kit designs. All kits are to be given a mark out of 10 with 1 being downright awful and 10 being a future classic. Let’s kick off.


We kick off proceedings with this Arsenal shirt, which let’s face it, will not be bettered in this article. Going retro and taking inspiration from the famous ‘bruised banana’ shirt which featured from 1991-93, adidas have nailed every part of Arsenal’s away shirt (including the promotional materials) and we think all fans will agree. 10/10

Aston Villa

Really nice effort from Kappa in their first season as Aston Villa kit sponsor. The sky blue shirt looks crisp and contemporary and features a nice diagonal pinstripe across the body for additional detailing. The emergence of sleeve sponsors has the potential to ruin what would otherwise be nice kits but the branding here is quite complementary with the Villa claret a good contrast to the sky blue. 8/10

AFC Bournemouth

Inspiration for the new away shirt was taken from the popular pizza graphic that featured on the club’s 1992/94 alternate jersey, which hasn’t aged well in our view [Link HERE], with the club using a similar pattern now on the sleeves of the away shirt giving it a little individuality. Given the ‘Pizza kit’ was red and white and this kit is navy blue, we do think it is a bit of a tenuous link, even though the shirt itself is good. 7/10 

Brighton and Hove Albion

Slick, monochrome look from Nike for the Brighton away. There’s not much to dislike about the shirt but we hardly imagine fans flocking in their droves to buy either. 6/10

Burnley FC

This away shirt is great and more than makes up for the home kit, which apart from the shirt sponsor has not changed all that much. Umbro have really delivered some great kits this season and this is no exception with a stunning graphic across the upper chest, with crest, branding and sponsor appearing in claret. Despite having the Chinese betting company Love Bet splashed across the shirt we think this shirt is excellent. 8.5/10

Chelsea FC

Chelsea’s new away kit has been inspired by the 1960s Mod culture which once thrived on the Kings Road in Chelsea, we’re thinking Phil Daniels in Quadrophenia. Known for their sharp fashion sense, the Mods were a key part of ‘Swinging ‘60s’ London, and the King’s Road, a short walk from Stamford Bridge, was at the heart of it.

The new kit is a white polo with a button-down collar trimmed with red and blue stripes. We see what Nike have attempted here and it is not an awful shirt by any stretch but in our opinion, it just feels a bit bland and uninspiring. 6.5/10

Crystal Palace FC

Initially we were not sure about this shirt but it has grown massively on us. PUMA have used a wavy overlaying graphic which really makes the shirt stand out. As previously mentioned, we’re not a big fan of the chunky betting company logo splashed on the front of the shirt but the combination of home colours on a black base works perfectly. As you can see, the lads love it. 8.5/10

Everton FC

Everton have used the colour ‘Living Coral’ as the dominant colour of the 2019/20 away kit. The colour takes inspiration from the kit worn by Everton for the Club’s first league title-winning season in 1890/91. A salmon-coloured kit was worn by the team throughout that campaign – and came 11 years before the permanent adoption of royal blue jerseys in 1901/02. The new shirt also features a distinctive two-tone coral sash design, echoing the design synonymous with the black and scarlet sash kit that earned Everton the nickname ‘the Black Watch’ in 1881.

Umbro have done a good job overall with this kit, but the Everton club crest in salmon pink has to cost it a couple of marks I’m afraid. 7/10

Leicester City FC

Leicester have technically released two away shirts for this season but for this review we will focus on the pink away kit. Adidas have gone for quite a generic template for this shirt which resembles the West Germany shirt from 1990, which of course is not the worst kit in the world to base a shirt on. I think our main issue with this shirt is mainly aimed at adidas rather than the aesthetic of the shirt. Adidas had the same shirt on sale back in May 2019 before the away shirts were released so minus the Leicester logo and sponsorship for £16.46 (image below). To make matters worse, the exact same shirt is now retailing on the adidas website for £34.95 (see HERE).

We think the shirt looks great, but this example just highlights how supporters pay over the odds for football shirts. 7.5/10

Liverpool FC

Keeping it clean and tidy, New Balance and Liverpool have taken a white shirt and added navy and red details through the sponsor and branding on the sleeves and cuff. Nice shirt, nothing too controversial but not overly inspiring either. Feels like the black and turquoise third shirt has been a bigger hit with the fans. 7/10

Manchester City FC

Manchester City and PUMA released these away jerseys which take inspiration from the legendary Manchester nightclub, Hacienda and also from Manchester’s rich musical heritage. PUMA have said that they are going to be taking inspiration from music in their kit designs in future years too so watch this space (Oasis or Bugzy Malone themed shirt perhaps?).

Keeping their base of a black away kit, City’s new shirt includes new features on the sleeves as well as on the shoulders. Celebrating Manchester City’s 125th anniversary, their away kit also included a commemorative ‘125 Years’ message underneath the crest. This shirt is original in its design and we think PUMA should be applauded for this. 8.5/10

Manchester United FC

Snake skin on a football shirt? Bold. It’s clear that they adidas and Manchester United wanted to try something different, but this effort is way wide of the mark. That being said, we think this shirt has the potential to reach cult status and could be looked on fondly in future years. 5.5/10

Newcastle United FC

Featuring dark green shirts, shorts and socks, this seasons effort from PUMA for Newcastle’s away strip doesn’t look all too inspiring at first glance but when you look up close you will see that there is a black fade effect. Lovely effort. 9/10

Norwich City FC

Loving what Errea are doing here. It’s bold, colourful and unique. Just what you want in an away shirt. Bit of a shame that the sleeve sponsor looks so bad. Almost a perfect away shirt. 9/10

Sheffield United FC

Nice effort from adidas here for the Blades, and while it does look like a standard kit template with the club crest on it is a really crisp shirt. 7/10

Southampton FC

Not really sure what Under Armour were trying for with this shirt. The yellow top panel against the black base does not work. In our opinion, the worst shirt across the premier league and is further ruined by the awful sponsor splashed on the front. Shame really, because some of Under Armour’s efforts in previous seasons were actually pretty good. 3/10

Tottenham Hotspur

We really like this Spurs away shirt and think the vivid purple graphic on the upper chest of the navy shirt works perfectly. Inside the shirt is the Club’s motto in Latin: “Audere Est Facere.” Nice. 7.5/10

Watford FC

Another use of one of adidas’ generic templates (see Sheffield United above). The shades of blue work well, but this is not one of the seasons stand out shirts. 6/10

West Ham United FC

This white away kit with claret and blue striped V-neck and cuffs is inspired by the 1980 FA Cup winning team. Umbro have really pulled it out of the bag with this one. The shirt has the 1980 crest graphic on the back of the neck, with the kit being completed by classic white shorts and socks. Superb. 9.5/10

Wolverhampton Wanderers FC

A smart effort this from adidas, with this shirt reversing the home kit colours to create a black shirt with sleeve piping and adidas badge in the Wolves’ orange. Along the front, diagonal pinstripes cut across the shirt. While the shorts remain in plain black the short and the socks are in gold. 8/10

adidas and Juventus Launch New Third Shirt

Predominantly set for use in the Champions League, adidas unveil the Juventus third shirt for the 2019/20 season. The design features a classic colour for the club, which has been termed “Unity Blue”.

The Juventus 2019/20 kits have now all been unveiled, as adidas launch this new third shirt for the coming season. As with most adidas produce these days, the shirt is also made from environmentally friendly recycled polyester, saving resources and decreasing emissions.

As a consistent theme across the three shirts of this season, the Three Stripes are positioned on the shoulders of the third shirt, but this time in silver. The kit also maintains the “Unity Blue” colouring through the shorts and socks, although the camouflage graphic is featured on the shirt only. Another unique look for the Old Lady, and one you can expect to see Ronaldo working his magic in on Champions League nights.

PSG x Jordan Launch 2019/20 Away Kit and Lifestyle Range

PSG and the Nike Jordan Brand have been one of the pioneers in terms of the lifestyle and jersey sub-culture that is emerging in football nowadays and their partnership is now in its second season with the launch of the new PSG lifestyle range and 2019/20 away shirt.

The new away kit for the Parisians is the next chapter of this immensely influential collaboration which has taken the PSG brand to new levels and has really set the benchmark for how successful collaborations can work.

The Jordan Brand influence is throughout the new 2019/20 away kit and is adorned in the iconic infrared shade first introduced on the Air Jordan VI back in 1991.

Last season saw the introduction of the first ever Jordan branded football kit when Nike opted with the iconic Jumpman logo and brandin on Paris-Saint Germain’s third shirts, which were worn predominantly in the Champions League. Given the resounding success of that (the shirts, not PSG’s Champions League campaign) this season sees the collaboration take on a greater importance to the club as they will now officially wear the Jordan shirts in the league and in Europe, now being the Parisian side’s official away shirt.

The lifestyle range includes the Air Jordans as well as a full clothing range with the Jumpman logo replacing the ‘A’ in PARIS on some of the branded tees and vests. The full range is available now on the Nike website.

Nike Release Stunning Venezia FC 2019/20 Home and Away Shirt

Venezia FC will play in Serie B again next season thanks to their re-admission to the league following Palermos relegation to Serie C as a result of administrative irregularities [More on Palermo HERE].

To celebrate the Venetians are going to be wearing this stunning Nike kit with both the home and away shirt being fully customised to the Venetian club and highlight the prominence of the club colours. The Home kit has three large vertical bands of equal size, one orange, one black and one green.

On the chest, is the clubs name ‘Venezia FC’ , which adds a real touch of class to the shirt. Far too often do we see sponsors splashed across the front of shirts, ruining what would otherwise be nice kits. The Venezia typeface was specially created by Nike designers, adopting a modern restyling compared with previous seasons to make the shirt even more attractive.

For the first time, the acronym VFC (Venezia Football Club) appears on the shorts for the first time as well as on the inside of the V collar.

Now for the Away kit, which is arguably even nicer than the home shirt. The kit is all but identical to the home kit in terms of styling and detailing but is set on a white background as the images below show.

The official launch of the new Home Kit was accompanied by a video shot in the picturesque setting, among the containers of the port of Marghera, because we all love a good shipping container in a kit launch…

The shirts are available to buy now at the Venezia FC Online Store